What is Digital Marketing?

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, email, social media, and mobile apps. Using these online marketing platforms, digital marketing is the method using which companies endorse their products, services, and brands. In a survey, it is found that today 48% of consumers start their inquiries on search engines, while 33% on the brand website and 26% on the mobile applications.

In simple words, digital marketing is simply marketing that involves how businesses are getting their messages in front of their prospects and customers. It allows you to put the right message at the right time and in the right place. Today, everyone is hanging out on social media, staying updated on news sites and blogs, and searching online for everything they need.

Digital marketing puts you in those channels, so your best prospects can see you, learn about your products/services, and even ask questions to learn more about your brand.

Why do Businesses Need Digital Marketing Services in today’s Era?

There are 4.66 billion active users in the world and the number is increasing day by day. Looking at this will give you an idea that there are more people to reach out to when you practice digital marketing.

Your business needs exposure to tracking down the customers, and the online market is the best way to get it going. When people hear about your business, they want to learn more about it and check your presence online to know if you do exist.

If they do not get any information about your business, chances are you will lose them as your customer.

But with digital marketing, your small business can gain customers immediately. You only need to conduct some studies and then apply any of the types of digital marketing techniques whether it’s paid or free.

One of the major reasons digital marketing has become so crucial for online business is the engagement it brings. It provides a platform to converse with your potential and current customers, answer their queries and resolve issues. You can also interact with a broader range of audiences, meaning you can do more than just sell your products.

Moreover, digital marketing has a higher return on investment and a higher conversion rate, in comparison to the traditional marketing method. The best thing to know is that you spend less to promote your brand when using digital marketing services in India.

As you can see, digital marketing is very essential in the survival of today’s online businesses. HAND Technosoft is offering a comprehensive range of digital marketing services to help your business grow. We assist you to overcome the challenges and take care of all the problems related to increasing your online reach.

To Increase Business Revenue

Our Complete Digital Marketing Services


SEO Services

SEO or search engine optimization is a set of practices that helps to improve the ranking and accessibility of a website in organic search results.

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SMO Services

SMO or Social media optimization is all about connecting with your audience and helping them understand your brand better.

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SEM Services

Search engine marketing or SEM is the process of advertising your website to make it appear higher in the search results through paid search ads.

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ORM Services

No business wants to take a risk when it comes to its online reputation. All the top online companies pay significant attention to it.

Read more

Why Choose us as Your Digital Marketing Service Provider? ​

At HAND Technosoft, an internet marketing agency, we are always striving hard to exceed our client’s expectations. Good is never enough for us. We always want to perform better. Backed by a team of young, dynamic, and creative individuals, we help you create and strategize unique campaigns and drive growth for our clients by converting all your visitors or followers into loyal customers.

Our professionals look at your brand, analyze your audience, perform extensive competitive analysis and then let you know about the marketing strategy that would help you get desired results. Our conversion-oriented digital marketing services empower your business to have the needed expertise to meet your goal and vision.

By hiring us, you will be working with a team of technology geeks, creative souls, and writing professionals who will help you gain high leads, increased sales, and a lot more revenue. Along with this, we assign a dedicated customer support team that works around the clock for flawless communication with our proposed and existing clients. This team can be contacted anytime for making queries regarding our services & packages, asking about the status of an ongoing project, or discussing new projects.

Successful &

Sustainable Growth

With the help of our professional team members, Handtechnosoft helps businesses to get more customers and profit.

Work Process 88%

Employee Relations 98%

Compliance Audits 95%

Frequently Asked Questions

What is the scope of digital marketing?

Digital marketing has enormous scope in India. It has the power to help businesses grow and turn on more potential customers at a fraction of the price. It also provides a chance to students to make a creative career choice that pays well and offers many opportunities to grow. Digital marketing is going to transform the industry, and now is the right time to be a part of this transformation.

What does a digital marketer do?

The role of a digital marketer is as varied as it is impactful, requiring specialist skills combined with a desire to learn new tools, platforms, and trends. A good digital marketer works diligently with the rest of the team and ensures all online activity complements go well and promote the company, its products, and services.

What are the types of digital marketing?

There are many types of digital marketing services that you can utilize to increase your audience's reach to your website. By using these multiple channels, digital marketing professionals create a unique and well-defined strategy that brings in the best results for your business. Some of the most effective types of digital marketing include SEO, SEM/PPC, SMO, Content Marketing, and Email Marketing.

What do digital marketing services include?

A full-service digital marketing company offers a wide range of services to their clients, including SEO, paid campaign management, website development, etc. The best digital marketing services include a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase from your website and assure more in the future.

How cost-effective is digital marketing?

When comparing the costs of Digital Marketing with traditional marketing such as magazines, radio, and TV ads, Digital Marketing techniques like content marketing, search engine optimization and pay-per-click and social media can cost as little as a couple hundred/thousand a month in comparison to a single TV ad that can cost you tens of thousands of dollars for a 30-second spot.