Pay Per Click
Professional PPC Advertising Services in India
PPC is just as it sounds means you pay only when someone clicks on your ad. Depending on the industry, the price for the ad may vary from one cent to twenty dollars a click. The best thing about PPC marketing services is that, unlike traditional forms of advertising like newspaper, television, and radio, your ads can be targeted to a specific group of people you want to reach.
Get your PPC ads to get live on the search engines quickly with PPC services offered by our ABC Company. We offer 100% flexible, measurable, and responsible PPC services in Canada that will provide you with everything that you need to run an effective PPC campaign and track results including conversion and ROI.
SEO vs. PPC: What is the Difference?
While SEO and PPC may have similar results in increasing traffic to your website- these two marketing strategies are quite different.
The main difference between SEO and PPC is advertising is that traffic from SEO is free while traffic from PPC costs money. The hardest part of SEO is you can’t pay money to appear in the top results of the search engines. Therefore, the process of SEO is trying to figure out what the search engines like Google, Yahoo, and Bing deem to be important, and then optimizing your website and web pages in a strategic way to meet those criteria.
On the other hand, PPC or Pay per Click is an advertising solution where you bid to appear in ads that appear next to organic search results. With PPC, you pay only when someone clicks on your ad to visit your site or call your business. The challenging part of PPC is that the cost per click varies depending on the competition level and the domain of your business. For example, you could pay $0.05 to almost $150 per click in a PPC campaign—the final cost will depend on the keywords you choose to bid on.
Therefore, the process of a good PPC strategy is to find keywords that are low-priced and deliver the highest converting web traffic.
So now when you’re confused about where to invest in SEO or PPC? It depends on what you would like to achieve because both strategies can help your business in different ways. If your goal is to drive traffic and reach your customers in a short term, you might choose to focus on PPC marketing services. If you want to enhance your business presence in the long run, SEO is the answer. Alternatively, invest your time and money in both SEO and PPC for a well-rounded strategy.
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What Are the Different Types of PPC Ads?
With PPC advertising, there is various type of ads you can create to attain people to your website. Here is a quick view of different PPC ads offered by digital marketing experts to promote your business.
Paid Search Marketing
One of the most popular types of pay-per-click (PPC) advertising, you can pay providers such as Google AdWords and Bing Ads to create ads for users who search for keywords related to your business. A paid search marketing campaign involves writing ad copy with related keywords that take customers to a suitable landing page on your website.
Display advertising
Display ads are banner, image, or text ads that appear on different websites, selected to target particular audiences. These are a better choice for building brand exposure and capturing the occasional leads that have an interest and click on your ad.
Paid social media advertising
PPC advertising on different social media platforms like Instagram and Facebook can help you get higher click-through rates to your website. The best thing about social media advertising is that you can get specific with your targeting, defining your audience by certain demographics and interests.
Remarketing advertising
Remarketing ads are used to target people who have already visited your business but haven’t yet converted. These types of ads focus on products or a service your audience viewed previously, which gets them to reengage with your business.
Google shopping
Google shopping ads are another type of PPC advertising your business can utilize to help leads find your products. These shopping ads present a “window-shopping” feel to the Internet. It allows customers to browse the same product from different companies.
Our PPC marketing experts can help to run a PPC campaign or to select which one to choose that will suit your brand, products, and budget.
How Does PPC Marketing Work to Generate More Online Revenue?
Many people tend to give up on their business website when seeing no profit from PPC advertising. This is a big NO for you and anyone. The reason behind this is not only PPC but improper guidance and inexperienced professionals too. So it is crucial to hire PPC experts like HAND Technosoft to take your board to success.
HAND Technosoft is the leading PPC marketing agency and has gained rich experience in the field of digital marketing to help businesses grow with their advertisements and make their websites profitable.
The PPC campaign offered by us includes relevancy of keywords, managing ad groups, the effectiveness of a landing page, improving quality score, etc. Improving ad quality scores can minimize the PPC marketing budget and hence generates more online revenue.
Our PPC Marketing Services:
When it comes to performing PPC Marketing services, this usually means using one or both of these two platforms, Google Ads and Binge Ads.
Google Ads Management
Google Ads is the ad platform that allows you to run search and shopping ads on Google, videos ads on Youtube, Gmail Ads, and Display ads on the Google Display Network (GDN). It is by far the most popular platform and offers several opportunities for businesses to drive success from the channel. At HAND Technosoft, we manage your Google Ads account, targeting the keywords that will bring customers to your website. Our highly focused keyword research will assure the most cost-effective approach to obtaining customers searching specifically for products/services you offer. The Adwords team develops effective paid search campaigns precisely focused to meet your target cost per sale or lead. Investing in Google Ads will help highly eager buyers to find your website who would not find it through organic search results. Along with handling your Ads, we also produce reports which provide meaningful insight into what’s happening with your PPC campaign.
Bing Ads Management
Bing ads are also known as Microsoft advertising work in a similar way to Google Ads by allowing you to run ads on Bing, as well as on Yahoo and AOL. Google might capture the lion’s share of search traffic, but people also search Bing 3.3 billion times per month. This means that there is plenty of untapped PPC searches, and savvy businesses can capture new leads and conversions while others continue to neglect Bing’s high-volume search. Our PPC experts can help you start your Bing PPC campaign. Right from ad creation, and optimization to management services, we can help you with search advertising on Bing. As per your permission, we can also import your Google Ads campaign and implement it on Bing. It's your choice whether we take it from ground level or improve on something that's already there. In case you are unsure about how to proceed, no worries, we can help you.
Why Choose Us for Best PPC Marketing Agency?
In the end, what you want- is more sales, more leads, and more revenue. Well, that is our focus too! What is the point of availing of PPC services, if it is not bringing you higher revenue? Our team works with the goal that your PPC ads are running and working to their fullest potential and brings in whatever you need to grow your business.
FAQ
Frequently Asked Questions
- What does PPC management include?
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PPC is one of the best ways to increase the ROI of your business. With PPC management, an expert like a PPC specialist or agency organizes and runs an organization’s PPC strategy which mainly includes paid ads over different platforms to maximize ROI.
- What is PPC in business operation?
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PPC is a quick way for small or large size businesses to start getting traffic to their website while offering an insight into reports and metrics, allowing you to have control over what you’d like to spend and how you’d like to spend it.
- What is the difference between PPC and SEO?
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Often, businesses consider both SEO and PPC are similar advertising campaigns to help them drive traffic to their website from the search engines. And there is also no denying that they both include appearing on SERPs, and getting clicks, but they are two very different channels. The main difference is that PPC involves paying per click while SEO (organic search) clicks are free.
- Is SEO better than PPC?
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The only major point is that you can start to drive traffic with PPC from the search engines very fast, whereas it can take time to rank organically. But in actuality, these two aren't competing channels. They are both parts of a digital marketing strategy, and the two can work together effectively to drive more and more success online.
- How effective is PPC?
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One of the most successful forms of digital marketing, a Data from Statista shows that out of all forms of online marketing, search PPC ranks highly with as much as 20% claiming it offers them the highest ROI out of any digital marketing strategy.
- What are the types of PPC?
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There are many PPC advertising platforms and ad types available that most advertisers use. Some of the most used platforms are Search Ads, Display Ads, Video Ads, Paid Social Ads, Shopping Ads, etc. Any business must test new ad types and find the PPC advertising strategy that is right for your business.
