What is Search Engine Optimization (SEO)?


Search engine optimization (SEO) is the process of helping customers connect with your business online through a variety of optimization tactics designed to improve your brand’s visibility in organic search traffic.

There are many websites focused on similar themes and business as your own. Search engines must decide which website to list on any given position in the search results for any given search query. Implementation of best SEO practices is important to ensure your website captures web traffic for the relevant query in search engines.

Our SEO team uses advanced SEO techniques, to increase your organic traffic and search engine rankings for your targeted keywords and long-phrases that drive business to your website. Search engine optimization services are the key foundation for any successful online digital marketing strategy; however, finding the right SEO agency can be a challenge for you. Let our SEO experts simplify this process for you by designing a unique SEO strategy that fits with your goals and budget both.

 

Why Search Engine Optimization is a Great Investment?

Well, millions of websites are launched daily but only a small percentage of them achieve their defined goals. If your website is not ranking higher properly on search engine result pages (SERPs), there is no way your target audience will find you.

According to a survey of Hubspot, 75 percent of internet users never scroll past the first page of SERPs. If your website is not on the first page, it means you simply don’t exist. Another study shows that 70-80 percent of Internet users often ignore paid ads and instead focus on organic results. This is one reason why you should focus on attracting organic traffic by investing in SEO services in India.

Another similar study by Search Engine Land shows that search engines account for 300 percent more internet traffic than any other marketing tool. All these studies and statistics by them highlight the importance of having presence online, especially on the first page of SERPs and investing in search engine optimization.

Regardless the type of your business, you can now leverage the increasing number of internet users to meet your goals. If you are able to leverage the internet traffic, you have to increase ranking on SERPs using different strategies. At HAND Technosoft, we have rich experience of driving results for our clients through our top SEO services. Our digital marketing experts develop a custom strategy to help you rank better in search and increase your online visibility.

SEO process

Our SEO Methodology

Our SEO firm mainly follows these 7 essential SEO methodologies to help our clients to obtain top rankings in the search engines.

seo methodology

Keyword Research

A successful SEO begins with keyword research. This is an essential process to identify the best suitable keywords to target for reaching the potential customers. Our experts conduct an extensive study what people are searching on the search engines for your products or services. We always propose only those keywords and long tail phrases that has better KEI (Key Effectiveness Index) which means keywords with high search volume and less competition.

Competitor Analysis

Studying about your competitor’s website on search engine results and analyzing how they are targeting their keywords and optimizing their websites. Afterwards, we come out with the best SEO strategies and approaches to make your website ahead of your competitors and rank higher in the search engines.

Website Analysis

Analyzing the website for its search engine friendliness such as search engine incompatibilities and errors, HTML coding compatibilities, link structure, navigation, keywords density and its positioning.

On-site Optimization

Completing the website analysis, we will optimize the website using ethical SEO practices, set by the search engines as Google. This process may include fixing HTML coding in compliance with W3C standards, modifying Meta tags, adjusting keywords density and positioning, improving website navigation, etc.

Off-site optimization

Off-site optimization is an ongoing process that must be done continually to stay on top ranking. This process mainly includes creating quality backlinks to your website from several reliable sources such as articles, blogs, online PR, directories, forums, online communities and social media sites.

Content Creation

Backed by an expert team of content creators, we will make improvement of existing content and creation of new contents using the targeted keywords. This methodology includes suggestion and creation of relevance articles and other contents about your business, products or services to post on external websites and social media websites.

SEO Statistics Report and Maintenance

At the end, our SEO agency will provide website ranking reports to track the monthly status of your website performance with the targeted keywords in the search engines and monitoring of visitor’s statistics by using Google Analytics.

Boost Your Revenue Growth Rate

Achieve Online Success with our best SEO Services

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Local SEO

Efficiently boosting online presence and visibility of your business on location-based searches can sometimes be difficult. But by hiring a local SEO company like ABC, you can get more visibility for your business and create a proper growth-oriented SEO strategy. Our Local SEO services focuses on reaching users within a certain geographic area, usually customers within a local business’s service area. This type of SEO focuses on location-specific keywords, such as those containing the phrase “near me” or the name of a city, state, or region.

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Technical SEO

For every second of delay in loading your website, your bounce rate increases and you’re losing valuable leads. Improve your website performance and attain high-quality leads and traffic with ABC’s technical search engine optimization services. While providing this service, we mainly focus on backend website and server optimizations that help search engines and visitors understand and use your site. Leverage our technical SEO services that include optimization of sitemaps, page speed, and txt files to your advantage and achieve profitable long-term growth.

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eCommerce SEO

eCommerce SEO is a proven technique to improve your brand visibility and boost sales for digital stores. By hiring ABC, we enable you achieve good rankings in search engines by implementing unique SEO strategies. Backed by programmers with comprehensive experience building e-commerce websites and optimizing them before, our team will help your eCommerce site eliminate duplicity in content, add keyword rich new unique content, navigation and URL structure for better indexing and crawling, get inbound links and improve conversion rates.

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Link Building

Having quality links from other websites is the best influencing factor for ranking on Google. You can have the fastest, most beautiful in the world, but if nobody is asking to you, then you will struggle for search engine traffic. At ABC, we understand that managing your day-to-day operations and improving your link building strategy can be challenging and time-consuming. Therefore, we offer white hat link building solutions to increase your votes of confidence from authority websites.

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Content Writing

Bring out the best content on your business website with our adept content writing team. We offer services as a content writing to make your website more than a digital identity. We design a user-friendly and responsive website with creative content. Our writing company specializes in creating SEO rich content that can help your website get ranked higher and noticed by the potential customers. You can cater to audiences using different digital devices and engage with SEO-friendly content.

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Guest Posting

Guest posting/blogging is one of the best most genuine SEO strategies to boost rankings and get more traffic on site. We provide the powerful links from real sites. By sharing your content on other websites, We establish relationships in the market, get better exposure, and create brand awareness. We assist you in every content related SEO service, responsible for remarkable SEO performance.

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Why Choose Us As Your Best SEO Agency?

Because we’re personable, and we’re experts. While offering you SEO services in India, we teach you what you need to know and handle the rest.

The major search engines update their algorithm constantly so simply there is not time for a business owner to keep up with all these changes, let alone strategize around those changes, and forget about submitting and maintaining business details consistently on over 50 directory sites.

While on the other hand, we are constantly researching the latest changes and updating our lengthy technical checklist based on best practices. You want to rank higher on SERPs and we know how to do it.

We as a digital marketing company leverage our years of project management experience to manage your entire online marketing project so you and your website company always know the next steps.

 

Frequently Asked Questions

How does SEO works?

Search engines like Google will scan, or crawl, different websites to better understand what the site is about. This helps them bring more significant results to those who are searching for certain keywords or phrases.

What affects your SEO Ranking?

In general, most lists of Google ranking factors are too long. Still, the most important eight factors include backlinks, freshness, topical authority, search intent, content depth, page speed, https, mobile-friendliness, and user experience.

How long does SEO take?

You can’t precisely expect exactly how long SEO takes until you start investing in the time and efforts. But most of the SEO Company assures that you can expect to wait 3-6 months before getting the results you’re aiming for. However, you can start to see some improvements way sooner than that.

What are SEO best Practices?

As Google continues its push and focuses on the user experience understanding which and how SEO practices help the end-user is vital to success. Core Web Vitals, Mobile-First Indexing, Machine Learning and Automation, the E-A-T concept, and Knowledge Gap, Semantics, and Entities are the new five key SEO concepts to follow for every page on your site.

Difference between SEO and SEM

The main difference between SEO and SEM is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility on your website through both medium organic and paid search. In contrast, SEM creates traffic through various paid resources and SEO is also a part of SEM.