What is SEM and What is Included in SEM ?

SEM is an online marketing strategy that aims to increase the online visibility of a website in the search engine result pages. SEM or search engine marketing intersects with SEO, as it also includes strategies like rewriting the content of a website and changing its architecture to achieve higher rankings. 

Before, search engine marketing referred to both organic search activities like SEO and paid activities like purchasing ads and creating paid ad campaigns. However, today, SEM services refer almost to paid search advertising or PPC (Pay-Per-Click).

Referring to SEM as a whole lot of searches promoting ways, we can divide it into 4 types which mainly include:

  • Text ads
  • Google shopping ads
  • Responsive ads
  • Local services ads

“HAND Technosoft” is one of the best SEM marketing companies in India. Our SEM professionals understand your business requirements and conduct extensive research on your competition, analyze your website and provide unique solutions. The best part about SEM service is its Pay-Per-Click feature which means you need to pay only when any visitor clicks on your link. This makes it a cost-effective choice for you to get maximum ROI on your spending.

How Does SEM Work?

SEO and SEM are the fundamental parts of your online marketing strategy because the algorithms that power search engines are becoming more sophisticated day by day. That means a precise paid search advertising strategy has become an absolute necessity if you want to ensure high rankings in the searches relevant to your business. 

Tools like Advertising Research can help you monitor your competitor’s ad copy and landing pages, which allows you to have an idea of how to optimize your own SEM campaign as well as what you can do more to get ahead in the competition. 

In search engine marketing, advertisers pay for impressions that result in visitors, hence it is named pay-per-click. Search engine marketing targets to reach users when they most need the information you are providing, which makes PPC services ideally less disturbing.

All in all, our well-constructed SEM strategy can boost your website’s SEO by attracting high-quality traffic. This assures search engines like Google that your website is an authoritative source, which can in turn boost rankings.

SEO vs SEM: What’s the Difference?

One of the major differences between SEO and SEM is speed. 

The fact is that SEO takes time to show results, especially if your website is new and doesn’t have a lot of backlinks. One analysis found that it takes an average of 2 years to rank on the first page of Google and many of the top-ranking websites were published almost 3+ years ago. This also doesn’t mean that you should expect o see results in 2 years. If you target long-tail keywords and implement SEO best practices, you can start to see results within a few months. 

On the other hand, if you focus your SEM efforts on PPC, you can start to see results instantly. You can run an ad in the morning and start to get traffic and conversions from the evening same day. 

One more major difference between SEO and SEM is cost. Pricing for SEO or SEM depends on different factors including aggressiveness, scale, industry, and more. In most cases, your average mid-sized business will invest in SEO from $500-$2000 a month and SEM $9000-$10,000 per month.

Keep in mind, this is just an estimated range, your company may spend more or less than the given amount depending on your industry, goals, and marketing strategy. 

With SEO, once you rank, you’re almost set. But in paid marketing, once you stop paying, your traffic goes to zero. So yes, when it comes to cost, SEO and PPC have their pros and cons. That is why; most businesses prefer to use a marketing strategy that includes a mix of SEO and PPC. 

Our SEM Services

PPC Services

PPC advertising almost represents SEM as a whole, especially in the context of online marketing. Basically, PPC advertising allows you to pay for space available on the Internet. Every time someone clicks on your link, you will have to pay a fee. The results are quicker, and you can even increase brand awareness while performing PPC. By doing proper keyword research, our search engine marketing firm designs a PPC strategy to increase traffic to your website. Even if Google updates its algorithm, your PPC ads will remain unharmed. For these reasons, many businesses prefer to start their marketing campaign with PPC services as it gives immediate exposure. At HAND Technosoft, we prioritize PPC services with a data-driven approach to create unique and valuable opportunities to optimize your brand’s connection with the existing and potential customer base.

Google and Bing ads management

Search engine marketing has quickly become a very popular form of marketing on search engines like Google and Bing mainly because of the speed of the results it can help you gain. Advertising on the search results pages of these two search engines will draw the attention of more prospective customers worldwide. Whether your goal is lead generation, branding, or product sales whether you are a large-sized corporation or a small local business, Google and Bing ads management are very effective programs. As an experienced search engine marketing company, we provide Google and Bing ad management services to clients to get fast & affordable results. Our specialists are highly experienced in conducting online advertising campaigns on Google & Bing. These platforms assist the business operations to take part in paid advertising campaigns and get more exposure in the digital world.

Social Media Advertising Services

Social media is one of the most versatile digital marketing platforms. It works perfectly for SEO and SEM services, as you can use social media for both organic and paid advertising. While offering social media advertising services, our social media professionals use different networking platforms like Facebook, Instagram, Twitter, and LinkedIn to reach your target audience. As more people use social media to connect with the business, the competition in this field also increases. Let our search engine marketing firm refine your social media strategy and help you gain complete control over your social media ads, their budget, and audience targeting approach to maximize the impact of your paid social media campaigns.


Sometimes, the best way to grow an audience is not to attract new customers but rather to build relationships with previously existing customers. A remarketing strategy allows you to do so. It is a form of paid advertising that targets previous website visitors or customers. With retargeting, our team utilizes all the comprehensive data from your website such as cookies, small pieces of data used by web pages, traffic, shopping cart visits, time spent on the website, and more to effectively target your customers who have visited your website or viewed your advertisements. Afterward, we can show relevant ads to the very same users, allowing raising your brand awareness and strengthening their interest in your brand.

eCommerce Advertising

Over the past years, more e-commerce businesses are appearing online than ever before. With the multitude of online stores launching every day, business owners need to invest in digital marketing services to stand out. Nowadays, when someone searched for a “women’s handbag,” hundreds of websites pop out, showcasing the different brands and styles. If you also want to appear on the top of those results, it is high time to consider the eCommerce advertising services. We are eCommerce digital marketing and search engine marketing specialists with proven experience in developing the best strategies using SEO, Social media, and PPC advertising to grow your business on Google and different big eCommerce platforms like Amazon, Flipkart, etc. From launching your eCommerce brand in the market to delivering constant revenue growth over several years, our team can apply the best eCommerce advertising practices and expertise to meet your business goals.

Why Choose Us For the Best Search Engine Marketing Agency?

Indeed, the art of science and digital marketing is constantly evolving and it is crucial to stay at the forefront of these technologies to ensure success. For us, this means, that transparency is the key and when you hire us as your search engine marketing agency, our team ensures to keep you informed, updated, and acknowledged to make the right decision for your business. 

Here is what we provide you at HAND Technosoft, a Digital Marketing Company:

Customer-centric Approach: We strive to understand the client’s business goals first. All the strategies are made keeping the client and their customers in mind.

Experience: We serve our clients as an extension of their team providing integrated solutions that drive highly successful marketing and sales campaigns.

Flexibility: Being a bespoke search engine marketing agency, we provide more flexibility in the selection of services that are also cost-effective for the clients. 


Frequently Asked Questions

What is meant by search engine marketing?

Search engine marketing is the process by which you market your product or services to be visible in SERPs, or, search engine results pages, through paid search ads. Many things fall under SEM, like YouTube advertising, mobile app advertising, Google Ads campaigns, Bing Ads, PPC and bid management, contextual networks, display ad marketing, and remarketing pixels.

Is SEO a part of SEM?

SEO is an organic search strategy while SEM services is a paid search strategy. Yes, these are separate strategies, but you should include both in your digital marketing arsenal to gain more visibility from your audience and grow greater results for your business online.

What is an SEM strategy?

Search Engine Marketing (SEM) is a process of attracting potential customers via paid ads that become visible on the top positions in the search results of search engines like Google and Bing. Advertisers bid on keywords that users of these services might enter when looking for some specific products or services, which provide the advertiser a chance for their ads to appear alongside results for those typed search queries.

What are Search Engine Marketing tools?

Some of the most popular search engine marketing tools include HubSpot’s Ad Tracking Software, SEMrush, Google Trends, Google Ads Keyword Planner, SpyFu, WorldStream, Supermetrics, etc.

How do you do SEM marketing?

Depending on search strategy, you may need to make different major or minor changes to your website. Our SEM experts utilize different strategies including creating your search strategy, generating a list of keywords, optimizing your website, generating inbound links, and many more. To know more, please contact us today.